A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis

As society has developed, fishing villages that have relied solely on traditional found themselves the verge of extinction. Therefore, efforts are being made to transform into areas with various functions including recreation, tourism, and education. In this regard, main purpose study is analyze relative importance priorities multi-criteria decision-making (MCDM) process used in revitalization village tourism. To end, A’WOT (AHP/SWOT) hybrid approach, developed combination SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis AHP (Analytic Hierarchy Process) method, was determine significant factors. The results demonstrated ‘opportunities’ ‘strengths’ relatively important when it comes priority sustainable development. We also identified high terms global weight both ‘Increased demand for leisure, rest ecotourism’ ‘Possession natural resources diverse distinctive by sea region’ as ways revitalize communities. This demonstrates appropriate data an applicable systematic process, approach can adequately show where intervention most needed. shows application tourism current context potential issue Furthermore, meaningful quantifies attributes using a concludes suggesting emphasis should be placed policy strategy.